No Small Change

In this latest Levitt Group podcast, I interview Lucian Camp, the co-author of No Small Change: Why Financial Services Needs A New Kind of Marketing.

We talk about the changing nature of Financial Services and why an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs.

You can listen and subscribe to the podcast on iTunes, Stitcher Radio or Spotify (Artist ‘The Levitt Group’).